5 cities, in 3 days
19 December 2017
A series of high-profile press launches were held in December for The Last Ship. Exclusive events were held across five cities in three days incorporating Glasgow, Edinburgh, Dublin, Manchester and Liverpool.
The intimate launches – which saw Sting take to the stage to perform tracks from The Last Ship, as well as talk about how he came to write the show and answer questions from invited guests – were held at evocative venues aimed at capturing the spirit of the musical, which centres around the closure of the ship yards in Sting’s home city of Newcastle. These venues included the Maritime Museum in Liverpool, Leith Dockers Club in Edinburgh and Fairfield Govan shipbuilding heritage centre in Glasgow. Following the launch presentation Sting undertook regional press activity including photocalls and interviews – across TV, radio, print and online.